"The Arab world is tired of
"I THINK KAREN MISSED HER CALLING. SHE CAN PREACH." --Secretary of State Condoleezza Rice, regarding Karen Hughes; cited in Sidney Blumenthal, “The Undersecretary's Dangerous Trip” (Salon)
"I'M PROBABLY NOT GOING TO CHANGE MANY MINDS." --Undersecretary of State for Public Diplomacy and Public Affairs Karen Hughes, traveling in Egypt; cited in Steven R. Weisman, “A Bush Envoy, Visiting Egypt, Defends U.S. Policies in Iraq” (New York Times, September 16)
Below:
the NYTimes’ assessment--(you know what they’ll say— “Traveling with her was at times like being trapped in a cable television infomercial, with an emphasis on values like family and faith.”
then the USC Center on Public Diplomacy tracking site’s wrap-ups,
domestic “This week, Hughes, who has little foreign policy experience, has been on a "listening tour" of
“SHE'S TALL.” --A TV technician in the Middle East regarding the almost 6-foot Texan Karen Hughes; cited in Reuters, “U.S. Envoy Hughes' Message to Muslims: We Care” (New York Times, September 27)
September 30, 2005
The relentlessly upbeat American under secretary of state for public diplomacy, Karen P. Hughes, President Bush's longtime communications aide, came into this vortex. She was trying to make news by defending unpopular American policies and by projecting her message that the United States stands for peace, democracy, faith and family values.
She also repeatedly asserted, no less than three times in an interview on the Arabic satellite network Al Jazeera, that Mr. Bush was the first American president to call for the establishment of an independent Palestinian state. It was a bit of an exaggeration, since President Bill Clinton endorsed such a state a couple of weeks before he left office in 2001.
"I am here to listen and to learn and to work to strengthen the relationship and close partnership between our two countries," Ms. Hughes declared in
Could this work to turn around anti-American hostility? As they wound up their trip on Thursday, Ms. Hughes and her aides acknowledged that five days of stops in
There was some coverage in the regional press, but not a great deal, combined with editorial skepticism, if not hostility, over her first overseas trip in her new role. "The Arab world is tired of
On the other hand, the picture of Ms. Hughes hugging a child in
The papers in
If regular diplomacy entails meetings in private to overcome disagreements, "public diplomacy" involves efforts to mold popular opinion abroad, defend American positions and rebut misinformation.
In
Ms. Hughes says she wants to establish a "rapid response" unit to counter such stories and to train diplomats to deliver defenses and rebuttals in the local vernacular.
A study two years ago by a panel led by Edward P. Djerejian, a retired diplomat, indicated that anti-American sentiments around the world had risen to alarming levels. Mr. Djerejian said recently that 80 percent of the hostility derived from American policies, especially on
"Karen understands that 'it's the policies, stupid,' " Mr. Djerejian said in a recent interview. But the other 20 percent, he said, could be addressed by a sophisticated media strategy that Ms. Hughes should be able to provide. This trip, though, showed the problems she faces as well as the opportunities.
Traveling with her was at times like being trapped in a cable television infomercial, with an emphasis on values like family and faith. Ms. Hughes said that she was a "working mom" and that President Bush cared about mothers, fathers and children everywhere, especially in a future Palestinian state.
She addressed several policies, but in concise sound bites rather than sustained arguments. In American campaigns, such messages repeated over and over can have an effect because a presidential candidate dominates the news with every statement he makes, and if that fails to work, money can be poured into saturation advertising.
By contrast, in the lively and percussive environment of this region, Ms. Hughes came nowhere near the commanding heights of the media.
In
In
Mr. Bush's support for a Palestinian state also seemed to count for little in an environment where attention is focused on Israeli attacks on Palestinians. "I guess I'm a little surprised that he doesn't get more credit," Ms. Hughes told reporters after hearing criticism in Jidda, Saudi Arabia, of American support for Israel.
But Ms. Hughes made it plain that "public diplomacy" was not a one-trip exercise and that she would continue to travel around the world, hone her message and show that the United States was capable of listening - and to urge State Department officials to think in those terms as well.
She and her aides said they were satisfied with the publicity they generated, noting that what was billed as a "listening tour" turned out to be just that, leaving a positive impression countering the image of an
Ms. Hughes promised to take what she learned from hearing dissenting views back to
"I will be sure to bring that message back to President Bush when I get back to
John Brown aggregates all the most recent public diplomacy related news, including current issues in U.S. foreign policy, international broadcasting and media, propaganda, cultural diplomacy, educational exchanges, anti-Americanism, and the reception of American popular culture abroad.
PDPR FOR SEPTEMBER 28-29, 2005
by John Brown
PUBLIC DIPLOMACY PRESS REVIEW, SEPTEMBER 28-29
QUOTATIONS FOR THE DAY
“I GO OUT WITH MY DRIVER.”
--One Saudi female student, reacting to Under Secretary of State Karen Hughes’s concern that women are not allowed to drive in Saudi Arabia; cited in Guy Dinmore, “Saudi Students Rebuff US Communications Guru” (Financial Times, September 28)
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SEE ALSO BELOW ITEM 6
For more quotations for the day, please scroll down to Section C
EXCHANGES SUPPLEMENT
by Elizabeth Nagem Kuhn
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REPORT
A PDPR subscriber has kindly provided a report on “The Power of Great Music in the Revival of U.S. Public Diplomacy,” an event held at the Library of Congress on September 28. Please scroll down to Section D for the text of the report.
A) PUBLIC DIPLOMACY
1. US BEGINS NEW PITCH TO MUSLIM WORLD: CLOSE BUSH ADVISER KAREN HUGHES IS TOURING EGYPT, SAUDI ARABIA, AND TURKEY - DAN MURPHY (CHRISTIAN SCIENCE MONITOR, SEPTEMBER 28): Karen Hughes, a folksy Texan and longtime confidante of President Bush, has one of the toughest jobs in the US government: convincing the rest of the world, particularly the Arab world, that US policies are in their best interests. She started her first week as the State Department's top public relations officer with a "listening tour" of
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2. TURKISH WOMEN BLAST KAREN HUGHES WITH IRAQ WAR CRITICISM - GLENN KESSLER (WASHINGTON POST, SEPTEMBER 28): A group of Turkish female activists confronted Undersecretary of State Karen Hughes Wednesday with heated complaints about the U.S.-led invasion of Iraq, turning a session designed to highlight the empowering of women into a raw display of the anger at U.S. policy in the region. Hughes later flew had meetings with religious leaders -- part of an effort to promote interfaith dialogue -- and with Turks who have participated in
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3. U.S. ENVOY'S MESSAGE FALLS FLAT AGAIN, THIS TIME IN TURKEY - STEVEN R. WEISMAN (NEW YORK TIMES, SEPTEMBER 28): Under Secretary of State Karen P. Hughes, seeking common ground with leading women's rights advocates in Turkey, was confronted instead today with anguished denunciations of the war in Iraq and what the women said were American efforts to export democracy by force. It was the second straight day that Ms. Hughes found herself at odds with groups of women on her "public diplomacy" tour, aimed at improving the American image in the Middle East. On Tuesday, she told Saudi Arabian women she would support efforts to raise their status, but she was taken aback when some of them responded that Americans misunderstand their embrace of traditions. She also held an "interfaith dialogue" with Muslim, Eastern Orthodox, Catholic and Jewish leaders. It was another staple of this trip, which is intended to emphasize that Muslim countries with large devout populations should understand that Americans are also guided by religious convictions.
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4. GUL SUGGESTS
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5. SAUDI WOMEN HAVE MESSAGE FOR U.S. ENVOY - STEVEN R. WEISMAN (NEW YORK TIMES, SEPTEMBER 28): Ms. Hughes has churned through meetings in which she has tirelessly introduced herself as "a mom," explained that Americans are people of faith and called for more cultural and educational exchanges. Her efforts to explain policies in
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6. HUGHES RAISES DRIVING BAN WITH SAUDIS: MORE POLITICAL FREEDOM FOR WOMEN ALSO URGED - GLENN KESSLER (WASHINGTON POST, SEPTEMBER 28): Undersecretary of State Karen Hughes questioned Tuesday the Saudi ban on driving by women, telling a crowd of several hundred Saudi women, covered head to toe in black clothing, that it had negatively shaped the image of Saudi society in the United States. "We in
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7. WALKING A MILE IN THEIR ABAYA: UNDER SECRETARY HUGHES GETS AN EARFUL IN JIDDAH - PAUL D. KRETKOWSKI (BEACON NO. 67, SEPTEMBER 28, 2005): Karen Hughes spoke on September 27 to an all-women audience at a university in
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8. U.S. SEEKS SAUDIS' AID IN COMBATING HATE TRACTS - TIMES WIRE SERVICES (LOS ANGELES TIMES, SEPTEMBER 28): U.S. envoy Karen Hughes said Tuesday that Washington was concerned about hate literature in American mosques and had asked the Saudi government for help in getting rid of it. The disclosure by Hughes, whose job as undersecretary of State for public diplomacy is to counter the negative U.S. image among Muslims and explain President Bush's policies, came during a meeting with Saudi journalists.
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9. HUGHES OFFERS STEPS, NOT SPIN - GEOFFREY COWAN (
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11. THE UNDERSECRETARY'S DANGEROUS TRIP: KAREN HUGHES TAKES HER "INNOCENTS ABROAD" TOUR TO THE MIDDLE EAST -- AND PLAYS INTO THE HANDS OF OSAMA BIN LADEN - SIDNEY BLUMENTHAL (SALON): After two undersecretaries of state for public diplomacy resigned in frustration in the face of the precipitous loss of U.S. prestige around the globe, Bush found a new slot for Hughes this year. She may be the most parochial person ever to hold a senior State Department appointment, but the president has confidence she can rebrand the
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12. PUBLIC RELATIONS: MANIPULATION REPLACES AUTHORITY - M. ASADI (SELVES AND OTHERS, SEPTEMBER 29): Karen Hughes, the public face of the Bush Presidential Campaign (in 2000), was sworn in as undersecretary of state for public diplomacy recently. The president explained during the swearing in ceremony that Hughes is being appointed to explain "our policies and fundamental values" to people around the world, specifically to the Arab and Muslim world (Bush names aide to sell
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13. KAREN OF ARABIA - JULIETTE KAYYEM (TPMCAFE, NY, SEPTEMBER 29): What is interesting about Hughes' trip isn't so much that she is facing criticism from the very part of the world where public diplomacy (so derided by her President, but now back in vogue because, well, the military mission has stalled) is badly needed, but instead her decision of where and who she has decided to talk to.
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14. KAREN HUGHES, AMERICAN RUBE: A NATIONAL EMBARRASSMENT: WHITE HOUSE REBUKED BY THE VERY ARAB WOMEN THEY'RE TRYING TO "SAVE" - JEFF KOOPERSMITH (AMERICAN POLITICS JOURNAL, FL): What is she doing there, this Texas country bumpkin who pretends to be one of the geniuses who put George W. in the White House despite the fact that he is a dry drunk, a consistent destroyer of his own business interests, the biggest spender in Presidential history and, of course, the dumbest President ever? Well, Ms. Hughes, yesterday, was lecturing five hundred Saudi women at a local university, spreading the Bush line of absurdity that whatever's American is better than anything else.
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15. ADDITIONAL COVERAGE OF HUGHES’S MIDDLE EAST TRIP AT:
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FOREIGN MEDIA
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16. REPORT FINDS NEGATIVE IMAGE OF
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