The Counter-deception Blog
Examples of deceptions and descriptions of techniques to detect them. This Blog encourages the awareness of deception in daily life and discussion of practical means to spot probable deceptions. Send your examples of deception and counter-deception to colonel_stech@yahoo.com.Wednesday, September 07, 2005
How To Restore a Tarnished Image
Brand Rehab: How Companies Can Restore a Tarnished Image
Martha Stewart, accounting firm KPMG, insurance broker Marsh & McLennan, and Merck, manufacturer of the troubled painkiller Vioxx, are among the most recent examples of companies that face the challenge of restoring damaged reputations. How best to do that? According to Wharton faculty and others, companies that acknowledge they have problems and launch communication programs to repair tarnished reputations stand the best chance of rehabilitation. And the worst way? Hide the problem, lie or appeal only to special interest constituencies.
From: Knowledge@Wharton
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